ICL News

ICL's Season 2 Broadcasting Bonanza!

October 07, 2008.

• International broadcasters, Internet & Broadband entities partner with ICL for LIVE broadcast
• n India - Ten Sports & Zee Sports to telecast all matches LIVE

Mumbai, October 07, 2008: As the moment of it's second season commences, the Indian Cricket League (ICL) today announced it’s partners world over who will join hands with ICL in taking this mega event to almost all corners across the globe. ICL’s Season 2 is starting from 10th October, and by now it is evident that entire world has the opportunity to witness this. Excluding South America, more than 100million people from four continents will enjoy this ICL 20s tournament LIVE. Last Season had seen the Edelweiss 20s Challenge being viewed by millions of people and this Season-2, the coverage will only get Bigger, Better & Comprehensive, which will be spread throughout the world.

In India, Zee Sports will telecast all matches live in Hindi, while Ten Sports will do the same in English. Along with Zee Sports & Ten Sports, BTV & ATN Bangla will telecast matches in Bangladesh, Gateway in North Africa, Telkom-Malysia & Astro in Malaysia, Fox Sports in Australia, Zee Music in UK, Zee TV in Africa, Zee Sports in USA, Ten Sports in Pakistan & Middle East and Caribbean Media Corporation in West Indies and Caribbean Islands. Same way ICL’s web partners for second season are www.bollywood.tv, www.glutv.com, www.mypopkorn.com & www.watchindiatv.com.

Indian Cricket league (ICL), Business Head, Himanshu Mody said, “Our success in conceptualizing & executing the pioneering league format has met with favourable response from the global cricket fraternity crossing national barriers. We have addressed the growing broadcast demand for the matches by announcing an array of broadcast partners assuring live coverage of ICL Season-2 to the entire global cricket fraternity through both-Television & Internet mediums.”

Adding to the excitement to this Season -2, ICL with its broadcasting partners Zee Sports and TEN sports, have conceptualized a family entertainment cricketing show called “Cricket Boom Boom”. The hosts for the show will be the glamorous & vivacious Aarti Chabria and giving her cricketing expertise, will be ex-Indian pacer Atul Wasan. The show will boast-off some high profile celebrities from page 3, bollywood, fashion designers, TV artists and host of other stars who will be quizzed and tested on all their expertise and cricket.

All in all, the new ICL Season-2 will give every viewer across the globe a chance to see their favorites and more cricket. Whether it’s New Zealand all time favourite Chris Cairns or Pakistan’s icon Inzy or the new Warriors on the field from Dhaka. Stay glued to these channels for every minute of excitement and fun. After all, ICL is living up to their new mantra “Cricket Hai Meri Life”. It will not be out of the place to mention ICL’s credentials as pioneering efforts in popularizing domestic league cricket in India at the same time emphasis is given on coaching & education of players. Cricket lovers from around the globe are waiting anxiously to see what this event is bringing for them. In all 41 matches that will be played among 9 teams on 4 international standards ground spanning over 38 days. One thing is sure that this second season is worth viewing & ICL has made all possible arrangements to bring the freshness of game to viewers around the globe.